Colour printed till roll: better for your bottom line?

Colour printed till roll: better for your bottom line?

Colour printed till roll is a great way to get your customers to take notice, if you’ve got something to say. Whether you’re running a specific promotion over a set period, raising money or awareness for a charitable cause or want somewhere to promote a new website or your social channels, using custom colour printed till roll is ideal for placing your message directly into the hands of your customers.

Do colour printed till rolls make a difference?

Are colour printed till rolls worth the money? This is a question we have often come across, but the evidence speaks for itself. Previous consumer research has found:

  • 71% of consumers use printed vouchers, compared to 41% who use online voucher sites (YouGov voucher research, 2013)
  • Out of home advertisements are seen by 74% of people, beating online ads, proving that this messaging is effectively absorbed by consumers (Outsmart Customer Journey, 2011).

What can I achieve with colour printed receipts?

Depending on the results you’re looking for, colour printed receipts can be utilised to drive several key performance indicators, such as revenue and footfall, and communicate with your customers even after they’ve purchased.

  • Enhance your company’s branding
  • Cost-effective messaging
  • Raise awareness of your business, products or services
  • Create and retain loyal customers
  • Bespoke campaigns, promotions and messages

If you’re interested in finding out more about how our range of colour printed rolls can increase your business’ revenue or would like to order a sample pack to see for yourself, please fill out our enquiry form here.